Google Ads Quality Score: How to Improve Yours

If you are using Google Ads, quality score is everything. Quality score decides how much you will pay for the click, the position of your ad, and whether or not your ad is even shown at all. So what is the quality score, and how is it calculated? Let’s take a closer look.

Quality score is calculated based on a few factors, such as clickthrough rate (CTR), the relevance of your Ad, and landing page experience. CTR is the most important factor, followed by relevance & landing page experience.

In this post, we’ll look at how you can increase your Quality Score in Google Ads.

How Is Quality Score Calculated?

Google looks at these factors to get an idea of how relevant and useful your ads are to users. CTR is a measure of how often people who see your ad end up clicking it. A high CTR means that your ad is relevant and interesting to users, while a low CTR can indicate that your ad is not as relevant.

Ad Relevance is based on how well your ad matches the keywords or user search intent. If your ad is very relevant to the keywords, it will have a high relevance score.

The landing page experience How relevant and useful your landing page is to people who click your ad. If you have a clear and easy-to-use website, you’ll likely have a good landing page experience score.

The benefits of a high-Quality Score

A quality Score is generally indicative of a well-performing account. If you manage to have a good quality score you will end up getting a good no of clicks at a low cost.

It is a measure of how relevant your ads, keywords, and landing page are to a user who sees your ad. The higher your Quality Score, Google will always give preference when determining where to place your ads on the page and how much you’ll pay for each click.

A high-Quality Score can save you money by making your CPC (cost per click) lower. In addition, it can help improve your ad position and CTR, which can lead to even more savings. And finally, a high-Quality Score sends a positive signal to Google that your account is well managed and worth investing in.

Improving your Quality Score

Your Quality Score is one of the most important factors in your Google Ads campaigns. A high-Quality Score can help you win auctions, get better ad positions, and lower your costs.

Here are some tips for improving your Quality Score:

1. Use relevant keywords

Choose keywords that are relevant to your ad and landing page. Irrelevant keywords can hurt your Quality Score. Do proper keyword research and choose keywords that are relevant to the product or services you are advertising for. 

2. Write compelling ads

Write ads that are clear, interesting, and relevant to your keywords and landing page. Boring or irrelevant ads can decrease your quality score.

Always write headlines that are closed to match your keywords. Don’t mention fake offers just to attract customers. It should be relevant to your landing page. 

3. Send visitors to a relevant landing page

Make sure your landing page is relevant to your Ad and keyword. If it’s not, you’ll probably end up getting a low-Quality Score. Make sure the speed of your landing is quick.

The content you are using on the landing page should be original and relevant. If possible design a separate landing page that is quick and accurate.

Read This Post: Best Landing Page Tips To Get More Conversion


The Google Ads Quality Score is a key factor in the success of your PPC campaigns. A high-quality score means lower costs per click and higher ad rank. There are a number of factors that go into calculating your quality score, including click-through rate, relevance, and landing page experience.

1) Write ads that are relevant to your keywords and landing page.

2) Make sure your landing page is relevant to your ad and offers a good user experience.

3) Monitor your click-through rate and adjust your bids accordingly.

4) Test different ad copy and landing pages to see what works best for your campaign.

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